ALIA REPOSITORY
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Maybe libraries need to employ marketers
Abstract:
“Maybe libraries need to employ marketers #alialibtech13”
This paper will address a tweet posted on 30 October 2013 which drew a range of responses (both on and offline) about the place of marketing in libraries. It will provide a brief overview of key concepts of services marketing as they apply to the library and hospitality sectors. A variety of operational models will be considered with attention to the University of Tasmania (UTAS) model of calling for expressions of interest from all levels of the library. The author will draw on experiences in this and other industries to demonstrate surprising similarities between a Tasmanian vineyard and an academic library.
eRebel with a cause: My journey from library technician student to eservices specialist
It certainly is a devil of a time in libraries! Over the last three decades the rapid advancement of Internet Communication Technologies (ICT) has radically transformed the way we live, work, play, communicate, think and learn. These changes have impacted greatly on libraries, threatening the traditional concept of the library. Libraries face a myriad of challenges in an ongoing quest to meet the incessantly changing learning and social needs of their communities.
In order to remain relevant in today’s fast-paced, information driven world, of which people are time-poor and source instant gratification, library and information services need to engage library users in both physical and online spaces. How do we ‘wow’ customers and attract new clients?
In a library career spanning 15 years, passion, dedication and enthusiasm have been my key to achievement and success. My passion for my work and libraries has taken me on an incredible professional journey. This paper shares that journey - the highlights, the challenges and those serendipity moments.
It may be a devil of a time in libraries, however, it is professional passion that drives results in engaging library users, connecting communities and making a difference. Passionate library staff and engaged users is a win-win situation for 21st century libraries.
The devil’s in the detail – operating a 24x7 library
Abstract:
Curtin University clients have been interested for many years in the Library providing more access to the physical building along with services. In 2013 the Library building underwent a major refurbishment to cater for these needs. Once complete it was possible to position the Library towards a stage by stage progressive journey to a 24x7 model. At the beginning of 2015 we have achieved what was once considered unattainable, a Library open 24 hours a day.
This presentation follows the journey from the traditional Full Service model to the flexible 24x7 Limited Services model in use today and highlights the opportunities and challenges faced, resulting in an overwhelmingly positive reception.
When considering the changes necessary to achieve our objective we had to take into account the issues of an aging building; the staffing considerations (who, what, when, where and why) and also the traditional mindsets of what a library is there for.
While the student experience is providing an environment conducive to their study needs, casual spaces to relax and recharge are also available. Library staff support their overnight needs and a security officer provides the safe and secure surrounds.
Over the last 18 months we have implemented and reviewed our model, and while it will be ever evolving we think that we have achieved best practice.
ALIA national library and information technicians' symposium 2015: conference program
National Library and Information Technicians' Symposium 2 - 4 September 2015: Hobart, Tasmania.
Theme: RIGHT HERE – RIGHT NOW: It’s a Devil of a time in libraries.
Delivering library services in a technology connected world, providing services to a society with a ‘Want it here – Need it now’ expectation.
What are the challenges for the Library Technician in ensuring that their library remains relevant and viable in an age of ever changing technology, expectations and the priorities of their Institutions?
Library Technicians have an opportunity to play key roles in maintaining the relevancy of their institutional library, as well as assisting in its growth and evolution in an ever changing world.
The symposium will provide an opportunity for library technicians from around Australia to meet together in the formal setting of a structured program, to hear prominent members of the profession, as well as their peers, speak and debate contemporary issues relating to the profession, professionalism and library work in general. In addition, there will be many opportunities for networking including the symposium dinner, opening and closing events and daily breaks as well as the opportunity for networking at the ad hoc gatherings that this event supports and encourages.
Library technicians and technical services in Queensland Government libraries
Abstract:
This paper aims to look at the changes within the Queensland Government library sector which have come about due to service and staffing cuts taking place in and around 2012.
In early 2012 library technicians were well represented in Government and special libraries in Queensland, until staffing cuts took positions in all areas and levels of government. Amongst others, library staff were identified as ‘non-frontline’ and cuts to library staffing and services were undertaken as cost saving measures.
By the end of 2012 all Queensland Government libraries had changed; some libraries closed and close to half the library staff were made redundant.
This paper will briefly examine staffing data before and after the redundancies of 2012. It will identify the changes which occurred in business models, services, tasks and responsibilities of remaining staff which influenced the staffing structures we see today.
Specific examples of the Forensic and Scientific Services (FSS) library will be provided, including the changes for the role of our library technician and the value she has brought to the organisation and to the business unit.
Data and information from other Queensland Government libraries in this paper have come from informal interviews with library managers and government staff, anecdotal evidence and a short survey regarding staffing. This paper does not intend to provide a view of the current situation within Queensland Government libraries. The focus of the paper is the changes which occurred in the FSS library and how we evolved to maintain a relatively reasonable workload and a level of service which is appropriate for our clients and one which will hopefully see us into the future.
Charles Sturt University Library – “Anywhere, Anytime”
Abstract:
Advancements in technology and changing patron needs have generated serious reassessment by libraries of the services that they provide. The use of library resources has seen a considerable change in trends, with a growing number of users opting to use the virtual collection in preference to the physical collection. Recent Charles Sturt University surveys revealed that students overwhelmingly chose online resources as their preferred approach to research and study. This data reinforces that demand for online material from CSU Library users must be met, resulting in a reduction in the print collection. Along with this, the majority of users have embraced the option for virtual support and a consequent decline in the number of patrons seeking assistance at the circulation desk has been noted. Driven by a large cohort of distance education students the demand for help through services such as online chat sessions has required extensive staff training and technological upgrades to ensure that these popular means of communication are maintained.
This paper looks at how Charles Sturt University Library has addressed the challenges of providing a “right here, right now” library service and increased patron demand for the Library’s virtual services, by restructuring existing staff roles and creating new flexible Library Officer positions whose responsibilities include circulation, document delivery, virtual support, online resource maintenance and development. Initiatives such as the recent merger of the Access and Information Services sections, now under the umbrella of ‘Information Services’, has brought new opportunities for staff development; an evolution that is vital to ensure we uphold our reputation as an innovative, competitive and respected institution. Although some would regard this progression as a “devil of a time in libraries”, our purpose remains the same, which is to deliver streamlined and efficient access to information.
When free is not enough: what the International Librarians Network managed to achieve with zero budget, and what we did when we hit the limits
ALIA Information Online 2015 Conference, 2-5 February 2015, Sydney: at the edge
Abstract:
The International Librarians Network (ILN) began as a way to help librarians develop an international professional network without having to travel overseas. Focusing on openness and relying entirely on freely available technology and volunteer time, the program was designed to reinforce the idea that ideas can cross borders and make us better at what we do. The ILN launched in 2013, free and open to anyone in the profession, and has facilitated connections for over 1500 people in 103 countries.
Unfunded and completely independent, the ILN was established using a suite of freely available technology to create and maintain an online profile. This included Gmail, Google Drive, Google Forms, Dropbox, Wordpress, Twitter, Facebook and AnyMeeting. In the development stage of the program these tools were sufficient, and their ease of use allowed the ILN founders to focus on the content and rapid development of the program, rather than requiring advanced technical skills. Combined with a network of volunteers, the ILN was able to have a positive impact on librarians around the world.
By early 2014, with the rapid growth of the program, the no-cost model that had served the ILN well started to hinder the growth of the program. As additional time was being spent to find and implement work-arounds to technical limitations, the ILN realised that free was no longer enough. The program needed to move beyond the limitation of free web-based tools and an informal business structure, but there was still no budget to do so. Early efforts to identify pathways forward were hampered by financial restrictions, a lack of transparency by service providers, and a confusing abundance of small scale commercial providers of services.
This paper will outline how the ILN used freely available technology to establish and grow, and what was achieved from this base. The paper will then explore the steps the ILN took to identify planning and development strategies for small organisations and projects that need to ‘do more with less’. It will pragmatically explore the limitations of ‘free’ and what to do when free is not enough, and show the role that small-scale strategic planning can play in helping small organisations or projects manage growth in a scalable and sustainable way.
Partnership agreement between the Special Libraries Association (SLA) and the Australian Library And Information Association (ALIA)
This document sets out the structure of the relationship between the Special libraries Association (SLA) and the Australian Library and Information Association (ALIA).
New Media Lab – New customers
ALIA Information Online 2015 Conference, 2-5 February 2015, Sydney: at the edge.
Abstract:
Introduction
In July 2013 City of Gold Coast Libraries opened a Media Lab – a digital creation space for individual and collaborative group work or training sessions, in a new long anticipated very handsome library building that replaced an undersized facility. The community were eagerly watching the growth and development of the site but I think it is fair to say, the building exceeded expectations – and that was just the start. The Mayoral opening attracted much attention from existing customers and new and different audiences – the potential for the new and engaging ways to build cultural community capacity was launched!
Methods
Activating a new Media Lab was an exciting and adventurous project that has no end. We acknowledged our ambitions at the outset were to deliver on Council’s new Culture Strategy which included a facilitator of digital media creation, a connector of software and hardware with customers and experts, within a capacity building framework. The reach would extend beyond our known customers and community and challenge us to step out of our comfort zone to continue to grow new connections in diverse environments.
By actively seeking skills and expertise outside our existing staffing, we continue to grow our own skills while at the same time allowing community members, new business start-ups, and other interested people of all ages to adopt some buy-in to the facility.
Relevance to theme
We have secured interest and support from previously non-users and non-user groups. Our contacts extend from small business operators needing 3D prints of proposed kitchens, teens ‘pimping their ring tones’, graduated digital media students wanting business and creative exposure, and tech heads sharing their coding and robotics not to mention the partnerships with other creative forces (e.g. series of short film production with the Gold Coast Film Festival). This will continue to evolve as our contacts grow and change and as they help mould the topics and knowledge shared and as our audience needs change. As facilitators not always teachers, community input is vital to the deliver a healthy, vibrant and creative digital media lab.
'Just dance' with digital literacy
ALIA Information Online 2015 Conference, 2-5 February 2015 Sydney: at the edge.
This conference presentation provides an analysis of a case study in which liaison librarians collaborated with science academics to develop innovative digital literacy activities and assessment tasks for undergraduate units related to ‘Judging Reliability and Accuracy of Information’.
The case study reveals that engaging students in meaningful learning activities and assessment tasks creates dynamic and powerful learning experiences for first and second year students. In addition, the leadership that the liaison librarians demonstrate in activities that capitalise on problem based learning, elements of gaming, peer assessment, and new ways of communicating has prompted open conversations and collaborations with academics about further opportunities.
ALIA minimum standard guidelines for library services to prisoners
The Australian Library and Information Association (ALIA) Minimum Standard Guidelines for Library Services to Prisoners provide guidance on the establishment, operation, and evaluation of library services to prisoners in Australia.
Reading Hour Report 2015
The Reading Hour is one of the most celebrated annual reading initiatives in Australia, and supports individuals, families and communities to discover and rediscover the joy of reading. The Reading Hour emerged from the National Year of Reading 2012, and is an ongoing campaign from Love2Read, funded by the ALIA Australian Public Library Alliance and in partnership with the Copyright Agency Cultural Fund.
Annual report 2014
Contents: About ALIA -- President's report -- Chief Executive Officer's report -- How we performed against the ALIA Board's strategic plan -- The review of the ALIA constitution -- Our membership -- National advocacy campaigns -- Conferences and events -- Education, professional development and training -- Awards -- ALIA House property and IT -- Communication channels -- Financial statements.
Submission in response to the Telstra Digital Inclusion Index Discussion Paper, September 2015
Over the last 20 years, public libraries have increased their role in the digital space, enhancing people’s online experiences, helping people connect to this new virtual world, and providing a safety net for those who are in danger of being left behind.
Submission in response to the Review of Research Policy and Funding Arrangements for Higher Education
The national network of university librarians and their interactions with colleagues in research, government, law, health and corporate libraries provides an opportunity to support data access, information sharing and collaboration across all sectors.
This degree of connection between library and information professionals enhances their already valued contribution to the research agenda in universities.
Submission in response to the Regional Telecommunications Independent Review Committee review into telecommunications services in Regional Australia
ALIA supports the development of a new model for minimising broadband data transmission costs for public information accessed through public institutions such as libraries and for non-commercial purposes.
It was also noted that there is a need for assistance from public library staff for users of electronic services, both for accessing government information and for everyday online tasks.
Submission in response to the Australian Government proposal to extend GST to digital products and other services imported by consumers
In support of the Australian book industry, the Australian Library and Information Association welcomes the extension of GST to ebooks and related digital products for consumers. However, we would have concerns if any future amendment were to propose an extension to businesses.
Submission in response to the Inquiry into access to Australian Standards adopted in delegated legislation by the Joint Standing Committee on Delegated Legislation, Legislative Council of Western Australia
ALIA would like Australian Standards to be freely available through libraries to the citizens who have effectively funded their development, and we hope this Inquiry will be able to identify measures that will indeed improve public access.
Submissions in response to the Draft National Strategy for International Education - April 2015
In order to maximise the potential of libraries to support the international student experience, on campus and remotely, funding must be made available for the very latest resources and we ask the Australian Government to recognise this in its final report detailing the national strategy for international education.
Journey maps and customer hacks: redesigning services at the State Library of Victoria
ALIA Information Online 2015 Conference, 2-5 February Sydney : at the edge
This conference presentation discusses the redesign of services, service design approach, staff ideas and input, customer ideas and inputs, service principles and making changes to library services.
Comparison of ebooks and elending in Australian public libraries 2015
This report is a snapshot of the ebook situation in Australian public libraries in January 2013, May 2014 and May 2015, created by the ALIA Australian Public Library Alliance.
Health Libraries Australia Professional Development Day 2015
ALIA HLA professional development day, held 9 July 2015 at Queensland University of Technology. Featuring presentations addressing:
- Smart Searching: Search Filters and Expert Topic Searches.
- PubMed Train the Trainer.
- Cost-Effectiveness Analysis for Health Librarians.
- Research Data Management for Health Services Librarians.
Creating the health librarian professional workforce for the future
ALIA Universities and Research Libraries (URLs) ACT and Australian Government Libraries Information Network (AGLIN) ACT Seminar, 9 September 2015 Canberra: change, challenges and opportunities - recasting your library skills
The ALIA URL group provides a networking and information-sharing forum for all levels of library staff interested in issues and trends affecting the development of university and research libraries.
This seminar presentation investigates the future skills and competencies required by health librarians.
"Just dance" with digital literacy
ALIA Information Online 2015 Conference, 2-5 February 2015 Sydney : at the edge.
This conference paper provides an analysis of a case study in which liaison librarians collaborated with science academics to develop innovative digital literacy activities and assessment tasks for undergraduate units related to ‘Judging Reliability and Accuracy of Information’.
The case study reveals that engaging students in meaningful learning activities and assessment tasks creates dynamic and powerful learning experiences for first and second year students. In addition, the leadership that the liaison librarians demonstrate in activities that capitalise on problem based learning, elements of gaming, peer assessment, and new ways of communicating has prompted open conversations and collaborations with academics about further opportunities.
ALIA letter of response to the Review of the Protection of Movable Cultural Heritage Act
This letter was written on behalf of the 5000 Members of the Australian Library and Information Association in response to your Review of the Protection of Movable Cultural Heritage Act 1986.
Statement on ALIA’s role in research
The Australian Library and Information Association (ALIA) is committed to promoting and encouraging a research culture and research practice amongst library and information professionals in order to improve theory and practice.
ALIA research agenda
The Australian Library and Information Association (ALIA) conducts, commissions and contracts, supports, encourages and promotes research to move library and information services profession and industry forward.
Is there a need for increased ICT training in library technician courses in Australia?
ALIA Library Technician Research Award 2015, Debra Gilmore, ALIATech
This research, made possible by ALIA in the form of a research grant under the auspices of the ALIA biennial Library Technical Research Award, investigates whether Registered Training Organisations (RTO) Library Technician courses adequately cover the information and communications technology (ICT) skills required by library technicians and employers.
Memorandum of understanding between Health Libraries Inc (HLI) and the Australian Library and Information Association (ALIA)/Health Libraries Australia (HLA)
This document sets out the structure of the relationship between Health Libraries Inc (HLI) and the Australian Library and Information Association (ALIA), which includes Health Libraries Australia (HLA).
Submission in response to the Australian Government Enhancing Online Safety for Children Bill 2014
ALIA welcomes the Australian Government’s commitment to online safety for children but we are concerned that creating a new position may not achieve as much as investing in existing programs and activities.