Marketing

The theme for Library Lovers' Day 2021 was 'Make a date with your library'. The day is an annual opportunity for people to celebrate the valuable role that libraries play in their lives.
 
The purpose of this guide is to assist you to run a successful Library Lovers’ Day social media campaign and to promote your library. Running a successful social media campaign will help you to gain attention for your library services, attract more attendees to your library events and increase overall attention for the LIS industry.

ALIA celebrated its 80th anniversary throughout 2017, and with a celebration at ALIA House in October. This document provides an overview of the campaign.

ALIA 2003 Library Technician Dunn & Wilson Scholarship, Lothar von Retzlaff AssDipAppSc(LT) ALIATec
 
This study was made possible through the Dunn & Wilson Scholarship and supported by the Australian Library & Information Association (ALIA).
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference presentation (PowerPoint slides) accompanies the paper which discusses special libraries and the difficulties faced in divising methods, vehicles and activities to market and promote their services and collections.
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference paper discusses special libraries and the difficulties faced in divising methods, vehicles and activities to market and promote their services and collections.
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference presentation (PowerPoint slides) accompanies the paper which discusses the marketing and promotion of digital collections through social media.
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This presentation (PowerPoint slides) supports the talk on the Invercargill City Libraries and Archives’ approach to social media marketing.
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference paper discusses the marketing and promotion of digital collections through social media.
 

National Library and Information Technicians' Symposium, 13-15 November 2019 Melbourne: Discover, Diversify, Dive In
 
This presentation (PowerPoint slides) accompanied a symposium workshop on creating promotional materials for the library.
 

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference presentation (PowerPoint slides) accompanied the talk which discussed the development of a public library marketing plan.