Maybe libraries need to employ marketers
Abstract:
“Maybe libraries need to employ marketers #alialibtech13”
Marketing
ALIA Library
Back in the habit
Article from INCITE November/December 2022 Volume 43 Issue 1.
Discussion of statewide marketing campaign in Victoria, "Return yourself to the library", designed over late 2021 to increase visitor numbers following COVID-19 lockdowns.
Library Lovers' Day 2021: social media guide
The theme for Library Lovers' Day 2021 was 'Make a date with your library'. The day is an annual opportunity for people to celebrate the valuable role that libraries play in their lives.
The purpose of this guide is to assist you to run a successful Library Lovers’ Day social media campaign and to promote your library. Running a successful social media campaign will help you to gain attention for your library services, attract more attendees to your library events and increase overall attention for the LIS industry.
ALIA 80 years strong: campaign wrap-up
ALIA celebrated its 80th anniversary throughout 2017, and with a celebration at ALIA House in October. This document provides an overview of the campaign.
E-commerce for library promotion and sustainability: How library technicians can market themselves and their library's services online
ALIA 2003 Library Technician Dunn & Wilson Scholarship, Lothar von Retzlaff AssDipAppSc(LT) ALIATec
This study was made possible through the Dunn & Wilson Scholarship and supported by the Australian Library & Information Association (ALIA).
Marketing and promotion of special libraries and collections: methods, vehicles and activities
Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
This conference paper discusses special libraries and the difficulties faced in divising methods, vehicles and activities to market and promote their services and collections.
Using social media to promote digital cultural collections: work smarter not harder
Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
This conference paper discusses the marketing and promotion of digital collections through social media.
The story of a pop up library: promoting digital resources in the community
National 2016 Conference, 29 August-2 September 2016 Adelaide: Engage Create Lead
This conference presentation (PowerPoint slides) supports the paper which discusses the challenge of promoting online collections in public libraries.
The story of a pop up library: promoting digital resources in the community
National 2016 Conference, 29 August-2 September 2016 Adelaide: Engage Create Lead
This conference paper discusses the challenge of promoting online collections in public libraries.
