E-commerce for library promotion and sustainability: How library technicians can market themselves and their library's services online

ALIA 2003 Library Technician Dunn & Wilson Scholarship, Lothar von Retzlaff AssDipAppSc(LT) ALIATec
 
This study was made possible through the Dunn & Wilson Scholarship and supported by the Australian Library & Information Association (ALIA).
 
This paper explores e-commerce to determine how developments in technology, promotion and marketing in the commercial arena may be adapted for libraries, so they can utilise services and create infrastructure to ensure the use of the internet benefits libraries in maintaining future funding, relevance and existence.