Maybe libraries need to employ marketers

Abstract:
 
“Maybe libraries need to employ marketers #alialibtech13”
 
This paper will address a tweet posted on 30 October 2013 which drew a range of responses (both on and offline) about the place of marketing in libraries. It will provide a brief overview of key concepts of services marketing as they apply to the library and hospitality sectors. A variety of operational models will be considered with attention to the University of Tasmania (UTAS) model of calling for expressions of interest from all levels of the library. The author will draw on experiences in this and other industries to demonstrate surprising similarities between a Tasmanian vineyard and an academic library.