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ALIA Information Online 2015 Conference, 2-5 February 2015, Sydney: at the edge.
 
This conference presentation (PowerPoint slides) is a practitioner focused discussion of social media analytics. The authors explore some of the possible meanings and look at what indicative conclusions can be drawn about library use of social media. The authors show how the data from two different kinds of accounts may be interpreted, any influences on planning, and how not all likes and follows are equal. Finally the authors discuss the importance of evaluation of social media use, and how we need to be at the edge of thinking and planning to be effective in how we use and evaluation social media within libraries.

ALIA Information Online 2015 Conference, 2-5 February 2015, Sydney: at the edge.
 
Abstract:
 
Introduction: From 2010 to 2013 the State Library of Western Australian undertook a project to digitise its significant collection of oral histories. One of the key outcomes of this project was to make digitised oral histories available for access online; however copyright concerns were a major barrier to this outcome. Oral history as a medium is unique among the original materials collected by libraries, in that:

• Copyright in oral histories is not clear-cut, and different communities seem to have different understandings of this; and
• Oral histories are often bound by additional limitations, such as access and embargo agreements, informed consent practices, and privacy concerns

 
The purpose of this paper is to explore the challenges of copyright and oral history, and share how SLWA addressed these challenges to make digitised oral histories available online.
 
Methods: Detailed analysis and desktop research was undertaken, into SLWA’s oral history collection, associated documents and existing agreements as well as relevant legislation, case law, and existing industry/community practices. Drawing on this, innovative approaches to the copyright issues inherent in digitising oral histories were developed, including:

• Policy on risk management, the interpretation of legacy agreements, and the public benefit in making materials available online.
• Oral history-specific protocols on when further permissions are or are not required.
• Protocols for orphan works, and notice and take-down procedures.
• Approaches for navigating the multiple interpretations of copyright in oral histories that exist within the community.

 
Results: It was found that there is uncertainty around rights in oral history recordings, in both a legal and practical sense, and a variety of approaches and understandings within the industry and community. While a challenge, this was not a barrier to achieving the outcomes of the project. The project’s target for making interviews available online was met in 2013, and additional interviews continue to be released to the public. As a result, the voices and memories of Western Australians dating back to 1875, including artists, intellectuals, business people, immigrants, soldiers, families and ordinary people, whose stories are often lost to history, are now available online for everyone in the world.
 
Conclusions: The uncertainty around copyright in oral history is inconvenient, but it is not insurmountable. Through an understanding of the history of your collection, planning, and a consistent approach, it is very possible to tackle the copyright barriers to making oral history interviews available. There also seems to be great support for libraries to make oral histories available – nearly every rights-holder contacted for permission gave it without hesitation.
 
Relevance: Copyright and intellectual property concerns are a major barrier for any mass digitisation or digital collecting project. This is particularly true with oral history, where there is uncertainty around where copyrights exist, who owns them, and what can therefore be done with the oral history. Understanding and overcoming these challenges extends the boundaries of what can be achieved in providing access to content for clients.

Given planning time and support, public libraries can be a major asset to government departments promoting cybersafety initiatives and adopting a stronger digital presence. 

While government departments and agencies can drive their own delivery of egovernment, take up by the public is something which has to be encouraged and assisted. Public libraries are well positioned to assist with this transition, given the additional resources needed to do so (primarily staff time and skills). 

The national network of university librarians and their interactions with colleagues in research, government, law, health and corporate libraries provides an opportunity to support data access, information sharing and collaboration across all sectors.

This degree of connection between library and information professionals enhances their already valued contribution to the research agenda in universities. 

In support of the Australian book industry, the Australian Library and Information Association welcomes the extension of GST to ebooks and related digital products for consumers. However, we would have concerns if any future amendment were to propose an extension to businesses.

The Australian Library and Information Association (ALIA) supports freedom of access to public library and information services to enable all community members to participate and contribute to society, to actively contribute to social inclusion, and to enable people to contribute to the economic wellbing of their famiies and the nation.
 
This document highlights the diversity of public library services. They support literacy and reading for pleasure; lifelong learning; arts, culture and local heritage; cybersafety and digital inclusion. They promote the work of Australian writers and creators; provide safe spaces for meetings, study, work and relaxation; ensure that people have freedom of access to the information they need for personal development, health, wellbeing and active participation in our democratic society, and help people connect with egovernment.

This brief statement highlights the role of libraries and library professionals in contributing to an informed society.

Libraries and information services have a fundamental concern in the preservation of information contained in the published and documentary record in order to ensure enduring access. The Australian Library and Information Association (ALIA) is committed to the preservation of the published and documentary record in all formats, and to providing enduring access to information.
 
Its commitment is implemented by fostering and supporting collaboration among libraries and information services to ensure the preservation of, and access to, these records. ALIA supports new applications of technology following extensive testing which offer opportunities and tools for meeting the preservation obligation.

The Australian Library and Information Association (ALIA) encourages library and information services professionals to promote and facilitate the development of their clients' information literacy skills.

This paper is submitted as feedback to the IHPA (Independent Hospital Pricing Authority) public consultation paper prepared by Paxton Partners ‘Teaching, training and research costing study’ issued in December 2014.

The Executive of HLA is greatly concerned at the omission in the public consultation paper of the role performed by health libraries, and by information technology in general, in the paper prepared by Paxton Partners on the creation of an appropriate classification (costing study) for teaching, training and research (TTR).

The Australian Library and Information Association (ALIA) recognises that library services can be enhanced by well supported volunteers, and providing volunteers with meaningful community roles is a legitimate function of a public library service.
 
Use of volunteers in library and information services for specific purposes is acceptable but must never compromise the quality of service provision, nor replace paid employment in any way.

This submission recommends: Amendments to the Copyright Act 1968 (Cth), as it applies to government information, in order to promote freedom of access ; nominating a single agency and providing it with the funding and resources to store government information and make it accessible to the public; recognise and develop the role of national, state and public libraries in connecting every Australian with the information generated by government. 

Australian Library and Information Association is responding to the Early Childhood Learning element of the Productivity Commission Issues Paper, with the aim of: securing explicit acknowledgement of the role of Australian public libraries in early childhood development in the final report to Government (31 October 2014), and encouraging discussion to identify further opportunities for the national network of 1500 public libraries to be used by federal, state and local government to support early childhood learning provision.