10 steps to a successful lobbying campaign

Contents: Stage 1 - Find out all you can about the issue -- Stage 2 - Script your story -- Stage 3 - Develop key messages -- Stage 4 - Map the audience -- Stage 5 - Build the platform for the call to action -- Stage 6 - Develop materials -- Stage 7 - Develop opportunities -- Stage 8 - Put this all together in a campaign strategy -- Stage 9 - Implementation -- Stage 10 - Monitor and evaluate.