Australia Reads: 2020 campaign round up

Creator
Australian Library and Information Association
Description

For the Australia Reads 2020 rebrand we moved towards a fun, friendly and flexible look and feel that would appeal to kids and grown ups alike and allow us to easily pivot towards #AustraliaReadsAtHome during lockdown. The Australian Reading Hour, our major event, was delayed from September to November and all but one live author events were cancelled. The move posed significant challenges, but the three campaigns over the year created months of promotion of the benefits of reading.

Publisher
Deakin, ACT: Australian Library and Information Association
Date
2020
Type
Format
Language
en
Coverage
Australia