ALIA Schools PD 2018: Advocacy Matters - Marketing and promotion for school libraries

Creator
McKerracher, Sue
Description

ALIA Schools Professional Development Event, 25 August 2018 Glen Iris, Victoria: Advocacy Matters!?!
 
These notes accompany the keynote address which discussed the difference between marketing and selling, the benefits of advocacy and how to plan an advocacy campaign to promote a service or program in the school library. 

Publisher
Deakin, ACT: Australian Library and Information Association
Contributor
Australian Library and Information Association
Date
2018
Type
Format
Language
en
Coverage
Australia