Social media analytics in an imperfect world [slides]

ALIA Information Online 2015 Conference, 2-5 February 2015, Sydney: at the edge.
 
This conference presentation (PowerPoint slides) is a practitioner focused discussion of social media analytics. The authors explore some of the possible meanings and look at what indicative conclusions can be drawn about library use of social media. The authors show how the data from two different kinds of accounts may be interpreted, any influences on planning, and how not all likes and follows are equal. Finally the authors discuss the importance of evaluation of social media use, and how we need to be at the edge of thinking and planning to be effective in how we use and evaluation social media within libraries.