Marketing [slides]

Creator
Velasquez, Diane; Campbell-Meier, Jennifer
Description

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This presentation (PowerPoint slides) supports the pre-conference workshop which provides an opportunity to work on your marketing skills and to improve on getting your library’s message out to your internal and external stakeholders.
 
What is marketing and how can it help your library to compete in the marketplace either face to face or digitally? What are some simple assessment and evaluation tools that can determine what can be done to improve your voice in the community? What will a SWOT analysis do for your marketing? What is a strategic marketing plan? Is your marketing aligned to the vision and mission of your organisation? What social media channels can assist in getting your message out? All of these need to be considered and there are exercises that can be done to help improve the marketing of your library.

Publisher
Deakin, ACT: Australian Library and Information Association
Contributor
University of South Australia; Victoria University of Wellington
Date
2018
Type
Format
Language
en
Relation
https://read.alia.org.au/asia-pacific-library-and-information-conference-2018-conference-program
Coverage
Australasia