Marketing

ALIA Library

Library Lovers' Day 2021: social media guide

The theme for Library Lovers' Day 2021 was 'Make a date with your library'. The day is an annual opportunity for people to celebrate the valuable role that libraries play in their lives.
 
The purpose of this guide is to assist you to run a successful Library Lovers’ Day social media campaign and to promote your library. Running a successful social media campaign will help you to gain attention for your library services, attract more attendees to your library events and increase overall attention for the LIS industry.

E-commerce for library promotion and sustainability: How library technicians can market themselves and their library's services online

ALIA 2003 Library Technician Dunn & Wilson Scholarship, Lothar von Retzlaff AssDipAppSc(LT) ALIATec
 
This study was made possible through the Dunn & Wilson Scholarship and supported by the Australian Library & Information Association (ALIA).
 

Marketing and promotion of special libraries and collections: methods, vehicles and activities [slides]

Asia-Pacific Library and Information Conference 2018, 30 July - 2 August 2018 Gold Coast: Roar Leap Dare
 
This conference presentation (PowerPoint slides) accompanies the paper which discusses special libraries and the difficulties faced in divising methods, vehicles and activities to market and promote their services and collections.
 

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